Sushmita Basak is an engineer with a penchant for design. After completing her undergraduate degree in biomedical engineering, the NISM PGPSM in security markets, and MBA in finance domain, she worked in the corporate sector where she was exposed to many CSR and sustainability-related programs. Her love for ergonomic design took her to the National Institute of Fashion Technology (NIFT), where she aimed to put her engineering background to good use in designing and creating new products.
Sushmita launched Sugar Shell Brands along with Debrup Majumdar, Moumita Basak, and Mr. Sib Sankar Basak in 2021. The startup specializes in innerwear and prosthetics exclusively designed for breast cancer patients and survivors. It claims to be the first “clean-label” lingerie brand in India, designed with state-of-the-art technology.
Sushmita says Sugar Shell’s emphasis is on quality and affordability because a number of brands available in the market are made of synthetic material and those imported from other countries are expensive. “When it comes to prosthetics for the breast, it affects the patient both psychologically and physically. Some women lose their self-confidence. Our aim is to increase confidence levels and body positivity through our products,” she adds. The startup got incubated at IIM Bangalore and Visakhapatnam through Women Entrepreneurship Program (WSP), and very recently incubated at NDBI NID Ahmedabad.