Sushmita Basak (Founder)
Founder & CEO
Ex- HDFC Sec, S&P Global & IHS Markit MFTECH NIFT, PGPDM NISM, MBA (Fin) NITTTR and B.E. Biomedical (MU)
Sugar Shell is the vision of Sushmita Basak — a designer, engineer, and women’s wellness advocate who believes comfort is a form of healing.
Professionally trained in Fashion Technology from NIFT, with a background in Biomedical Engineering and an MBA in Finance, Sushmita began her career at HDFC Securities and later at S&P Global, where she was also part of the Women’s Forum. Listening to real stories of women’s daily challenges — combined with her deep interest in design and innovation — made her realise that spreadsheets and markets were not where her purpose truly lived. She left her corporate career to study fashion with a clear conviction: to build a brand dedicated to women’s comfort, healing, and dignity.
The idea for Sugar Shell was born in a hospital corridor, where she saw women recovering from mastectomy procedures, postpartum surgeries, or age-related changes wearing bras that hurt more than they helped. What the world ignored, she understood as a silent crisis in women’s wellness. Guided by empathy and science, she created Sugar Shell to design innerwear that supports healing skin, adapts to changing bodies, and restores confidence through gentleness.
The name “Sugar Shell” reflects this philosophy — a sweet, protective cover that comforts the body when it needs it most.
As Sushmita often says:
“No woman should have to ‘manage’ with whatever is available in the market. Comfort is not a luxury — it is a right.”
Today, Sugar Shell stands as her commitment to every woman who seeks softness over struggle, healing over hardship, and innerwear designed with genuine care.
Meet Our Team
Mr. Sib Sankar Basak
Director & Head of Legal, Operations and Financial Governance
Ex-GM ONGC B.E. (Inst)
Jadavpur University
Head of Legal, Operations & Financial Governance — Sugar Shell
Sib Sankar Basak is the steady pillar behind Sugar Shell’s operational strength, bringing decades of leadership experience from his tenure as General Manager at ONGC, one of India’s most respected government enterprises. With a strong technical foundation as an Instrumentation & Electronics Engineer from Jadavpur University, he has led complex onshore and offshore operations, ensured regulatory compliance, and managed high-stakes, large-scale projects across India.
At Sugar Shell, he anchors the brand’s legal affairs, operational systems, risk management, and financial governance, ensuring the company runs with integrity, discipline, and long-term stability. His meticulous thinking, structured approach, and calm problem-solving mindset create a reliable backbone for the organisation.
Sib Sankar Basak is the quiet force who ensures that while Sugar Shell dreams boldly, it grows responsibly — with processes that are strong, decisions that are ethical, and a foundation built to last.
Ms. Moumita Basak
Head of Analytics & E-Commerce Optimisation
Ex- Pfizer, Bluedart and Genpact MBA IIM Indore, PGDM SIES and B.Tech Bio-Informatics
Moumita Basak brings a powerful blend of data science, medical marketing, and strategic business intelligence to Sugar Shell. With 15 years of rich corporate experience across Data, Analytics, Business Intelligence, and cross-industry domains including E-commerce, Logistics, Pharmaceutical, IT, and FMCG, she strengthens the brand with deep analytical and operational insight.
Armed with an MBA in Marketing & Pharmacy and advanced management training from IIM Indore, Moumita has built a multifaceted career at the intersection of healthcare, data, and digital growth. Her journey includes impactful roles at Pfizer, where she gained strong medical marketing expertise, and at Blue Dart Analytics, where she honed large-scale data modelling, operational intelligence, and predictive analytics capabilities.
At Sugar Shell, she leads AI, analytics, and Amazon e-commerce intelligence, transforming complex data into actionable strategies that drive growth, enhance customer understanding, and optimise digital performance. Beyond her analytical strengths, she is also an enthusiastic writer with a passion for blogging, bringing creativity, clarity, and storytelling to the brand’s communication. Her combined expertise infuses scientific logic, consumer empathy, and data-driven direction into Sugar Shell’s mission.
Mr. Debrup Majumdar
Head of Technology and
Data Engineering
Ex-ADP, IHS Markit, Reliance Jio PG Data Science IIM Calcutta, B.E. NIT (MNIT) Jaipur
Debrup Majumdar brings deep technical leadership and cutting-edge data systems expertise to Sugar Shell as Head of Technology & Data Engineering and an Investor in the brand. With over a decade of experience building scalable data platforms and backend systems, Debrup has worked with global technology and data-centric organisations—including roles at Fanatics, Jio Platforms, HERE Technologies, ADP, Markit, Sopra Steria, and Amdocs—where he shaped high-performance engineering solutions and robust data frameworks.
An alumnus of the Malaviya National Institute of Technology (MNIT) Jaipur and IIM Calcutta, Debrup blends strong technical acumen in data engineering, cloud ecosystems, analytics integration, and large-scale system design with strategic problem-solving.
At Sugar Shell, he stewards the company’s technology infrastructure and data platform while also supporting the company’s long-term vision as an investor—ensuring reliable, secure, and future-ready systems that enable growth, analytics, and personalised digital experiences for customers.
His dual role as a technology leader and investor enables Sugar Shell to leverage innovation, data reliability, and strategic alignment as core pillars of its digital excellence and customer-centric e-commerce strategy.
